Revolutionizing the Trades:
Why Digital Marketing is Crucial for Trades Success
Let me ask you a question, is marketing something you keep thinking you need to do and just don’t have time to get around to it? What’s your reason for not implement a marketing strategy yet? Besides the fact that the people working trades are hard works that don’t have time to be messing around with social media?
Maybe taking the toilet off to fix plumbing issues or rewiring a kitchen might not look too cute on Instagram. All jokes aside, people of the Trades are not only experts in their trade but usually also have their own business to run. As my favorite Dave Ramsey says, CEO = Chief of Everything Officer.
Truthfully Marketing is crucial for the success of any business, and the trades are no exception. Digital marketing can increase visibility and credibility, generate new leads, and improve customer engagement.
Moreover, with the increasing competition in the trades industry, digital marketing can help businesses differentiate themselves. Having a professional website, social media pages, and online advertising can help attract new customers.
But you already know all of that, that’s why you’re here, Yes?
Exploring the Roadblocks:
Uncovering the Reasons Behind the Absence of Digital Marketing in Trades
While you’re busy perfecting your craft and high-fiving your satisfied customers, your competitors are all about that digital marketing life! Who needs social media when you’ve got your trusty hammer?
- Lack of knowledge: Many people in the trade do not have a formal education or extensive experience in marketing, making it challenging for them to create a comprehensive strategy.
- Time constraints: People in the trade often have numerous tasks to complete, leaving them with limited time to focus on marketing their business.
- Limited resources: Smaller businesses may not have the funds to hire a marketing team or invest in expensive advertising campaigns. This makes it challenging to create a solid strategy.
- Lack of interest: Some people in the trade may be more focused on their craft or skillset and may not prioritize marketing their business.
- Belief in word of mouth: Some people in the trade may rely solely on word of mouth recommendations to build their business, believing that marketing is not necessary.
Why Every Business Needs to Implement Marketing:
The Key to Growth and Success
Here’s the honest truth. My dad, grandpa, uncles, and most other family, are trades people.(Free marketing for dad) I know how hard you work, and just how you don’t have time for Marketing on top of payroll, legals, and running a business in general. But just hear me out as I lay out the facts.
- Competition: In today’s world, trades face competition from not only other tradespeople but also from DIY stores and online tutorials. Effective marketing is essential to creating a unique selling proposition that can differentiate a trade’s services from others.
- Branding: Tradespeople create an image of themselves through branding, which defines their messaging, values, and attributes while promoting their services. An iconic brand can attract loyal customers and increase the chances of receiving referrals.
- Building a Reputation: For any trade, reputation is key. Word-of-mouth recommendations will always be a reliable source of business. However, marketing can help tradespeople establish themselves, attract new clients and boost their reputation.
- Increasing demand: Marketing efforts such as promotions, targeted campaigns, and special services can help tradespeople attract new customers. It can increase awareness of the range of services offered and the value-add they can provide, ultimately resulting in more business and increased revenue.
- Digital Presence: With social media platforms and websites being a preferred place for customers to engage with businesses, it’s essential for tradespeople to have a digital presence. Having an online presence enhances a trade’s visibility, allowing them to engage with both existing and potential clients.
Maximizing Your ROI:
Why Marketing is a Smart Investment for Your Business
Trades often struggle with building trust with potential clients, especially if they are new to the industry. Word of mouth is still your biggest resource as a business owner. But with strong competition and the presence of unscrupulous businesses in the market it makes it all the more difficult to build trust. Which is crucial for acquiring new clients. Investing in marketing can be a game-changer for those looking to get their services in front of new clients. With the power of social media and SEO, trades workers can reach bigger audiences and become the talk of the town.
Trades need to strike a balance between investing in marketing and ensuring that it doesn’t negatively impact their operating costs. Which is usually why hiring a marketing firm, or a professional in this case comes in handy. (no pun intended)
Can it be done on your own? Absolutely. But y’all better do your homework – make sure you’re getting the most bang for your buck by focusing on strategies that bring in leads and conversions. And always be prepared to pivot if something isn’t working out.
